Best Hair Salon Social Media Tips and Ideas
Any business in today’s world without a solid social media presence is like a needle in the haystack. Negligible and impossible to find. With all the social media campaigns going on about one thing or another, websites are no longer the major source of business marketing. Platforms like Instagram, Facebook, Twitter, and Snapchat are the main sources of branding your brand in front of the desired audience.
After all, social media is something popular among all age groups especially the Millennials and GenZ which are the highly sought-after groups, by most the businesses. As shown in the image below, the active number of social media users from each group can become your customers if you are aware of all the best methods to market your brand.
Especially when the brand we are talking about is a hair salon. A hair salon is an inevitable visit with hundreds of people needing a haircut, touch-up or transformation every day. This means, the niche already has a very oversaturated customer base, you just need to direct them in the right direction. And the only way to do that is through the best hair social media methods and practices.
Building a strong social media presence for your hair salon is also important because people aren’t going to believe your skills, up until they pay a visit to the salon. Therefore, you need to drive them to your door before the art can speak for itself. And the best hair salons do this via smart social media campaigns.
The Best Hair Salon Social Media Strategies
The one thing we all learned amidst the pandemic, is that to remain connected and relevant, businesses should have an online bond with their customers. especially for businesses like hair salons and gyms where the services are provided upon visit, it becomes even more important to remain as a first choice for your audience.
Therefore, social media campaigns are a need of current times. They help in building a strong link with the customers, design user-centric strategies and also identify ongoing hairdressing inspirations. Moreover, with the right social media activities, you can track several famous hairdressers and identify what practices are being followed by their businesses.
Below are some of the best hair salon social media tips to create an impactful digital presence:
Attractive Customer-centric Content
Any content that goes on a business’s social media platforms should be made with fun intent. Nonetheless, if it is a professional tone message for a business audience, still a little fun wouldn’t hurt anyone.
All social media campaigns must be designed with the customer’s likes and dislikes in mind. It should have catchy phrases, fun anecdotes, images and videos that are attractive and can pause the scrolling. After all, according to Sprinklr, 73% of businesses use video ads for their Facebook marketing. This means that there is potential in social media video advertisements.
While fun and wit are important, don’t forget to make the content informative too. Sticking to the phrase, customer-centric, your social media content should answer what a customer is looking for. it should be quick to read but also informative.
You can post fun hair facts, behind-the-scenes funny photographs, relatable hair quotes, some of your best work, some of the salon mishaps (a broken bottle not a broken client), or a salon revamping too.
For example, this image is a perfect way to market your monsoon haircare campaign and it’s witty too!
Frequency of Content
As much as you need to pay attention to the type of content, the frequency of the content also needs to be monitored. It is important to note that a good social media presence isn’t just about quality, but quantity matters equally. Since the landscape is highly competitive, any brand not posting regularly can easily get pushed down in the search engine. Therefore, you need to use relevant keywords daily, hop up on the latest trends and become a part of the customer’s daily life experiences.
Set the Key Communication Tools
Social media is enriched with businesses marketing their products and services. But this doesn’t mean every platform is suitable for every business niche and type. Therefore, the first step is to find the right platform for social media marketing. For the best hair salon social media results, Facebook and Instagram are the most popular choices. As these platforms are used mainly for fun and relaxation purposes, people are more likely to pay attention to salon deals and campaigns. Moreover, you can also create contests, brand engagement polls, lucky draws and several other social media posts that invite customer interactivity.
For Instagram, the best marketing method is sharing stories with hashtags, and running campaigns where different influencers can market your salon based on their personal experience.
The point is, that you need to find the right medium for your social media marketing to achieve higher brand awareness and desired results.
Personalized Digital Marketing Campaigns
Digital marketing campaigns are the go-to for the digital success of a business. These campaigns include everything from social media content planning to designing, posting online, and also tracking the progress of these campaigns. With a personalized digital marketing campaign for your hair salon, it is possible to impart a memorable impression on your brand.
For instance, your brand could start a hair salon social media campaign to try out a new colour and post it on Instagram with a trending hashtag. Or collaborate with a haircare brand to offer a certain percentage discount so more people visit your salon. The act of personalization in digital marketing campaigns can easily set your business apart from the competitors. However, this requires in-depth market research, planning and strategizing. Thus, the best approach is to hire an experienced digital marketing agency which can plan viral advertisements for your business.
Real Experiences
Real experiences speak real volumes! To become a relevant hair salon in front of your target audience, there is nothing better than showcasing your work. and this means real clients’ pictures. You can post all of your services in the form of pictures rather than praising them using fancy words. A hairstyle, manicure, famous trendy haircut, themed hair colour, highlights, hair transformation or anything. This could be a big game changer as social media users can see the type of work your salon does. Also, tagging your beloved clients or better, asking them to post their pictures on your social media page, increases customer trust by several folds.
Reposting
Yes, many happy customers are likely to add a post with your business tagged in the caption. While that is a moment of joy, you must not leave any chance to brag about your business. reposting your customers’ posts gives the benefit of user-generated content on your social media platform. Thus, more people are likely to believe a real person’s perspective rather than a brand speaking highly of themselves.
Using Google to Promote Your Salon
Businesses like salons, gyms and real estate, require real proof of location to become relevant. While social media platforms are lucrative in promoting a salon’s digital presence, you must be updated on your physical presence too. Therefore, a Google business profile is highly important. Update your business with all the authentic information on the google.
This way you can enjoy more visibility, and provide necessary information about operational hours, location, price list, working days and the images too. Customers who are interested in trying out your service can benefit from all the above-mentioned information and will admire the transparency first-hand.
Be Active
Even if the website is entirely transparent, and the social media page has all the information about the location, price and timings, there are still going to be some people sparing a click. Therefore, you must be prepared to address the queries arising in a comment section. An interactive social media presence sets you apart from the competitors while also reassuring your customers that you care about their issues.
Be Local, Be Impactful
Location-centric businesses like hair salons must create boundaries when designing digital campaigns. Thousands of followers online are useless if you can’t entice those in the locality. Also, local customers are much easier to impress as they find reliable solutions at a minimum distance. This ensures that you focus on the audience that can become your client. This also provides a purpose and direction to your campaigns as you can focus on the popular trends in a specific area.
Meet and Greet with the Team
The more you are visible, the more you become believable. Also, proudly displaying your team shows that your hair salon has stability with an expert for each type of job. This also helps people familiarise themselves with the team before they pay the visit. Briefly introduce each of your team members with a smiling picture of them on the website.
If you wish to go one step ahead, create a separate portfolio for each of your team members, so customers can request a certain hair expert.
Pro Tip: Post a picture of your team members while at work in their professional salon uniform.
Add A Call-to-Action
Guide your customers to make an appointment after you have conveyed your message. Add a call-to-action button allowing a ‘quick appointment’, ‘free consultation’, or ‘Book A service now’, message. These phrases encourage a user to sub-consciously move to the next stage.
Discounts and Incentives
Women love discounts, especially if they come as a deal. Many salons work on this smart marketing strategy of creating enticing deals online. These deals combine a few of the services with a slash down on the total price.
You can also hold giveaways, contests and polls with a prize. A first-customer discount, birthday or anniversary discount or student discount are some of the ways to create an amazing hair salon social media campaign.
Reminders
Highlight the busy times of the year with a fully cramped-up image of the salon and remind them to book early. You could also offer an early bird discount or a special free service.
What Makes the Best Hair Salon Social Media Strategy
For any business, a solid social media presence and strategy is of paramount importance. It is a way to attract the target audience, draw in new business and enhance brand awareness without spending a fortune. Yes, the benefit of social media marketing is that it is budget-friendly but only requires skills and experience.
Therefore, a hair salon must not risk its reputation by handling social media management into the hands of someone inexperienced. Along with these best hair salon social media management tips, an expert digital marketing agency is the safest bet to highlight your presence online.
