20+ Powerful Call-To-Action Phrases with Examples

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20+ Powerful Call-To-Action Phrases with Examples

Even the best marketing campaigns are lacklustre because of a missing powerful Call-to-action button! Catch our 20 best phrases for a guaranteed action.

Do you want to increase the conversion rate on your website? Wouldn’t you love to have more customers visiting your website and generating a lead? Yes, and yes! We all know the answers to these questions.

Increased business engagement is the goal of every brand whether big or small, new or renowned. And to attain that, businesses use many tactics. A powerful call to action is the most impactful of them all due to many reasons. First, powerful call-to-action phrases after engaging content can generate a prompt (emotional) response from a visitor. They are less likely to go back and forth with a decision.

This doesn’t mean enticing them unjustly, but to make sure your service is trusted immediately. Fortunately, call-to-action phrases work for every business type and purpose. Whether you need to sell a product, get a customer sign-up to the newsletter, promote a video tutorial or promote your blog.  

What is a Call-to-action Phrase?

A call-to-action phrase or call-to-action trigger word is a set of words used to generate an instant response from the website visitor. The words develop a sense of urgency in the audience. These phrases present an image to offer the right solution a person needs at the right time. They target what a prospect might want since they are specific to the requirements.

Some common emotions a call-to-action phrase might generate include:

  •         Excitement
  •         Urgency
  •         FOMO (fear of missing out)
  •         Feeling understood
  •         Quick solution
  •         Anticipation

Playing around these feelings is what a call-to-action does. The purpose of call-to-action buttons is to increase the success level of a marketing campaign. Since users can find a route to get the solution immediately, they are less likely to go back and feel lazy. However, it is important to note that, a CTA immediately leads to the product/service and doesn’t make the audience linger any longer in search of the solution.

So, without much waiting, Let’s take a better look at the best call-to-action phrase examples based on different business intent.

Examples of Different Call-to-action Phrases

When generating the most powerful call to action for your business, it is important to remember that you need to understand what the audience is looking for. is it a button to make a purchase, are they looking for more information on a product, a consultation or a tutorial about something?

While this greatly depends on the type of service you are offering, a call to action needs to be about the user more than the business. below we have listed the best call-to-action phrases for services of different sorts:

Powerful Call-to-action phrases to get more information

This call to action is the first CTA that appears on a website. Also known as the top of top-of-a-funnel call to action, it is basically to keep the users on your website engaged for more. The purpose is to educate the visitors more about a product/service, so they find out how it benefits them. This is also where the bounce rate becomes high as too long or too complex content can make a user turn back easily. Therefore, it is crucial to keep it precise and simple.

The purpose of a get more information CTA is to educate the visitors who have landed on your website for the first time. This could be through CPC advertising or organic reach. Also, the main purpose of this type of CTA is to intrigue the user as they move along on your site. Here is the point where you can build the brand awareness. Therefore, you need to design a CTA that leads to the desired information and talks about the brand’s unique value propositions (UVPs) at the same time. This is also the point where you need to be casual with the advertising of your service/product. As your main intent is to help the customer.

Here is what a more information CTA would look like:

  •         Learn More
  •         Read ‘A’ Case Study
  •         Watch the Video
  •         Our Portfolio
  •         More About Us
  •         Get a Tutorial
  •         Download Now
  •         Free Consultation
  •         Check our Work

These are some examples of powerful call-to-action phrases for top-of-the-funnel content on a website.

Powerful Call-to-action phrases for content subscription

The long-term goal of any business is not to generate just a sale but to convert every sale into a customer. This is especially important if a business wishes to stay relevant in the digital marketing landscape. A great way to build a loyal customer base is to remain in touch with your customers through any medium. This is usually done by social media engagement, emails newsletters and text message updates. Hence a subscription offer CTA is paramount here. Crafting such CTAs is a big challenge because many people are afraid of subscribing to a business. They are afraid of businesses spamming your inbox.

In addition to this, such CTAs should include a top-of-the-funnel (ToFu) and a middle-of-the-funnel (MoFu) message. The ToFu serves the information purpose where the newsletter or email will educate the user, and the MoFu factor keeps the user engaged once they are aware of your brand.

So, the call-to-action must provide a reason why your brand is better than the others, or what a visitor is likely to miss if they don’t subscribe now.

Here is what a content subscription CTA would look like:

  •         Discover the latest trends
  •         Sign up to remain updated
  •         Join our email list
  •         Subscribe to our newsletter
  •         Join the movement
  •         Get the latest news
  •         Get access
  •         Read more about your favourite brand

These CTAs can serve the intended purpose anywhere. You can place them on a pop-up banner as soon as a visitor comes to your site. Or you can place a CTA at the end of the blog to attract visitors to read more about similar topics.

Powerful Call-to-action phrases for Service subscription

The next step to content subscription is the service subscription. This is where a customer is directed to decide on your brand. Also known as the bottom of the funnel (BoFu), this CTA is the final action process hence one of the most important ones. The right placement, right phrasing and prompt visibility are all key factors of a service subscription CTA. Here you need to provide a direct reason for conversion of your lead into a customer.

To achieve that, create a catchy phrase where you highlight a unique defining feature of your brand/product. Also, you must offer a benefit with the CTA so the skeptical visitor isn’t afraid to lose all when making a final decision.

Here is what a service subscription CTA would look like:

  •         Subscribe today
  •         Start your journey today
  •         Do not miss out on the best offers
  •         Join now
  •         Start free trial
  •         Free sign up
  •         Try now, pay later
  •         Try for free
  •         No sign-up required
  •         Get started now
  •         Request a demo
  •         Enter your email address to begin
  •         Find the right plan for you
  •         We are here to serve you

A powerful phrase as such can increase the chances of interactivity with your brand. Make sure to write a confident catchy phrase guaranteed to make a conversion.

Powerful Call-to-action phrases for contact us

Many leads are attracted by your product and eager to try it out, but they are still confused to some extent. This is where you need to show your eagerness to help them. By being available and prompt, a visitor can feel understood. And their chances of losing interest in your product also significantly reduce. These CTAs are usually placed on specific contact us pages so you can use clear-cut phrases rather than being direct. But a competitive advantage is when you add a powerful feature to your Contact Us CTA. This could cover instant response, 24/7 availability, offline help, live chat, etc.

Here is what a Contact Us CTA would look like:

  •         Have a Chat
  •         Contact us
  •         Let us help you
  •         Meet our team
  •         Ask our experts
  •         Set up a consultation
  •         Get a free consultation
  •         Talk with us
  •         Reach out today
  •         Book now
  •         Have a query? Ask us now!

Powerful Call-to-action phrases for E-commerce

Even though the ToFu message for an e-commerce landing page offers the same intent of educating the audience, the middle-of-the-funnel and bottom-of-the-funnel messages should be centred around generating a sale.

In the initial stage, you need to educate a prospect about your store/service/product. This is where you offer more information about CTA. Next, the latter part must create an urgency of purchase through all the right ways. This could include generating a sense of FOMO about missing out on a product or an offer. An avid shopper could also face anxiety when they find a good product they were looking for is on sale or soon to be sold out.

Hence why many brands write phrases like ‘Hurry! Only 2 left in stock, ‘Last 2 hours to avail the discount’, ‘limited time offer’, etc.

Note that, these phrases are usually on the product description page or the checkout page. This is where the conversion is expected. Therefore, using a direct, confident phrase is what helps here.

Here is what an e-commerce CTA would look like:

  •         Shop Now
  •         Last Chance to Buy
  •         Claim your offer
  •         Grab the discount
  •         Buy one, get one free
  •         Limited time offers
  •         Place order now
  •         Add to cart
  •         Book your order
  •         Free shipping over $X
  •         Free shipping country-wide
  •         Book now to save 30%  
  •         Checkout now!
  •         Keep shopping

What Does a Strong Call to Action Need?

What Does a Strong Call to Action Need?

After witnessing some of the most powerful call-to-action phrases with examples, it is common to think that crafting the best one comes naturally. Though it is good to use your instinct for your brand, as confidence comes flowing, to generate a strong call to action, requires some keyset rules.

Don’t worry, here is how you get a catchy phrase that generates the desired action for you:

Use Power Words

Powerful phrases require powerful words, and you must not shy away from using them. The key here is to use at least one power word. It could be an adjective, a feeling, a verb or an emotion. It is the centre of the phrase around which the whole action lingers.

The power word is responsible for generating the desired feeling in the reader. They are motivated to stay on your page or to act. Some examples of power words for a CTA include:

  •         Inclusive
  •         Discounted
  •         Affordable
  •         Free
  •         Easy
  •         Quick
  •         Instant
  •         Discover
  •         Find
  •         On-demand
  •         Unique
  •         Professional
  •         Reliable

Using Negative Connotation

It’s all common to be positive and confident. But to provide your customer a chance at going back seems brave hence works as a reverse psychology. A common example of a negative connotation call-to-action is ‘No thanks! I am not interested, ‘No Thanks! I don’t need a free trial, etc. These phrases make users click subconsciously when they feel overwhelmed by online surfing. The negative click doesn’t lead to the desired action for the brand, but it leads to a sense of understanding in the visitor.

This way, a user is likely to leave the site after subscribing to your newsletter or checking out some other product they weren’t initially interested in.

Action Verbs

Action verbs make a user interact on your website. If the rest of the content is up to the mark, these verbs can generate a prompt response. As a visitor indulged in reading and found a CTA to be the next necessary step in the whole process. For example, if you are selling a service, then powerful action verbs like ‘Start a trial’ would encourage the user to move to the next step i.e. the service experience.

Here are some examples of common action verbs for different types of CTAs.

Newsletter Subscription Demo and Trials E-commerce
Sign up Start shop
Join Claim Add
Discover get buy
read begin order

 

Make it Simple

Ever wondered why call-to-action is such a powerful business tool? Because they are short, to the point and serve the purpose well. According to a study by the Press Institute, 100% of readers prefer shorter sentences around 8 words. The longer the sentence, the higher the readability issue it poses. Hence, when it comes to quick response, powerful call-to-actions need to be short, concise and targeted.

For a compelling CTA, the number of words needs to be around five or seven. This ensures that the reader can identify the message at one glance.

Clarity

Besides being concise, a response generative call-to-action is clear to understand. While it could use some powerful words it doesn’t include tough-to-relate vocabulary. On the other hand, it shouldn’t be vague. For instance, a CTA ‘Click Here’, doesn’t explain anything more about the consequence of the action. This can confuse the user or might be interpreted as a virus or a waste of time.

Therefore, you must add a purpose to your CTA. Is it to lead to a product? Is it to subscribe to an email newsletter? Or are you willing to offer a tutorial? Transparency is a crucial aspect of a powerful call to action button.

Include A Value Proposition

Every business has some unique value proposition (UVP) which makes it different from the rest. And to offer those unique propositions in a CTA requires practice. Include what makes your service better than others. For instance, a value proposition like ‘Free 14-day trial’. ‘20% First Customer Discount’, ‘Free Delivery’ etc. The value proposition must explain the benefit of clicking on the CTA.

Personalization

Every business needs to learn the art of personalization if it wishes to stand out uniquely. And with CTAs, it becomes much easier to offer a personalized customer solution. here are some ways to generate personalized CTAs.

  •         Using analytic tools to track the data of your website visitors
  •         Creating multiple call-to-action rather than one generalized CTA.
  •         Identify what your target audience wants, affordability, quality, luxury, uniqueness, etc.
  •         Test different versions of your web pages to find out the performance comparison (A/B testing).

Where to Place the Call-to-Action for Powerful Results?

Just like the content, font and colour of the call-to-action is of great significance, the placement of the call-to-action button also does matter. You wish to be smart with the placement so that neither the visuals, content or message of the website is ignored, nor the call-to-action is pushed too far off the focus.

Above the Fold

In newspaper terms, above the fold refers to right in front of the sight, (without unfolding the newspaper), in this case without scrolling. So, what part of the top page is ideal for CTA button placement? Well according to the Gutenberg Diagram, the trend of reading a webpage is in the ‘Z’ pattern. This means that a call-to-action button should be placed on the top right, soon after conveying the initial message.

Middle of the Page

Next, the middle of the page is also a desired location for the call-to-action button. This is where users spend most of their time paying attention. Especially if you are using the ToFu, MoFu, and BoFu rules for your CTAs, the middle of the page is the ideal place for a secondary call-to-action. Also, make sure to keep the centre of the page less cluttered, attractive and minimalist.

Call-to-Action – Initiating Action

Call-to-action buttons are an integral part of any website. They are powerful marketing phrases that convey the desired message without explainable content. Hence, to make an impactful powerful call-to-action phrase, use a sense of urgency in your message. Set a delivery tone that makes you appear confident in what you offer. Fortunately, with our examples of powerful call-to-action phrases, you have gotten an idea of how jumbling with simple phrases can make a huge impact.

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