10 rules for SEO for Doctors

SEO for Doctors – 10 Rules of SEO for Medical Professionals

Table of Contents

Getting more patients as a doctor is only possible when you attain positive word of mouth. Or probably that’s how used to be! With the internet being a major part of today’s lifestyle and day-to-day activities there is not a single query that goes past Google’s search engine. Even if it includes finding a good general physician, a renowned surgeon or an expert ophthalmologist.

Since many of us head to Google before paying a visit to our nearest doctor’s clinic; because we need the best treatment and not just the nearest one, optimizing your doctor’s office’s online presence as per the search engine practises pays off positively.

After all, the physicians ranking at the top of the search engine aren’t the only ones indeed best in the field, but those are the ones that have understood and implemented the rules of SEO for Doctors to attain a spot right in front of the target audience.

What is SEO for Doctors?

In the past decade or so, the only way to be known for your top-notch medical experience and medicines that deliver results is through tons of positive customer reviews. These reviews not only crowded your website but also constituted a major portion of a clinic’s social media pages. However, times have changed, and you no longer must be 20 years deep in the field to be known on the internet.

With the right optimization methods, search engine practices and proper knowledge regarding Google’s search algorithm, one can easily reach their audience so they can reach you!

After all, implementing SEO for doctors will mean you will be right up at the top and hence enjoy such benefits for your medical practice:

  •         Increase in the number of patients
  •         More revenue
  •         Higher brand awareness
  •         Growth in the field due to greater practice
  •         More experience hence more expansion
  •         Build long-term patient relationships
  •         Attain better word of mouth

Since this all sounds too attractive and beneficial for your medical business, let’s get into the methods of implementing the best SEO for doctors’ techniques.

Top SEO Methods for Medical Professionals

Top SEO Methods for Medical Professionals

As mentioned before, more people are heading online to look for the best doctors ever since the world is inclining towards virtual meetups. An initial doctor consultation is one such thing that can be performed online without having to commute and spend time on roads while feeling sick.

Or sometimes all you need is just prompt medical attention to a health issue. All these cases call for a doctor’s search online. Here are some SEO practices that can benefit a medical professional.

Medical Website Design

The first and foremost rule of an SEO-friendly web design is to have a web design that adheres to the rules of SEO. This includes SEO from both the design and development end. Though, there are a bunch of SEO practices that make a website suitable and reachable to its target audience, here are the most common SEO practices beneficial for medical websites:

    •         A user-friendly web design that allows easy navigation
    •         Detailed information regarding the doctor’s education, timings, expertise and location
    •         Easy call-to-actions to book appointments
    •         Prompt chat box to address any queries
    •         A dedicated contact page with NAP (name, address and phone details)
  •         User reviews from real customers/patients

Website Optimization

Besides having a user-friendly web design concentrated with all the right medical information and guidelines, it is important to optimize your website for faster load times so the bounce rate is minimal. Moreover, research by Backlinko, states that Google has over 200 factors to rank websites and the most important ones are mobile-friendliness and website speed.

And especially for a field that involves a sense of urgency (in some cases), a slow website is only going to increase customer frustration. your website should load in less than 0.5 seconds for optimal user experience. However, aiming for about 1 second also falls in the acceptable range.  if you wish to identify your website’s standing, Google’s Page Speed Insights feature allows you to assess the speed of your website.

Online Reviews

For a field such as medicine, there is no trial-and-error method. Rather, you will require solid word of mouth through real patients or online reviews posted by genuine and authentic customer experiences. Make sure to always add a testimonial page on your website that has ‘first-party’ reviews. This will help new patients read about other patients’ experiences so they can have a clear idea of what to expect. Make sure your website has reviews since Google uses them as a major determinant of page rank. In a few minutes, we will discuss off-site reviews once more.

Location-based Content

The big benefit of optimizing a doctor’s website is that you can work on location-based content optimization. This offers a chance to implement Local SEO practices and get clients in the vicinity.  When it comes to location-based content optimization, using the right keywords plays a vital role. For example, phrases like ‘Best eye specialist in NYC’ or ‘Top Paediatrician in Los Angeles’ narrow down the searches to your website and help people find you when they use location-based searches.

Google My Business Listings

To rank as a physician or medical practitioner by Google, you must enlist yourself on Google My Business. Although some business websites that have properly maintained SEO rules, added NAP details and have a substantial amount of traffic, are already listed by Google; to attain genuine customers, you must verify the listing for all the right information.

Medical Appropriate Keywords

Apply all the rules of SEO but if your website content isn’t worthy, you are not going to generate the right level of traffic. Or even so, the traffic is going to be just a visitor’s clan with no impressive number of leads. Hence to dominate the field, you need to show your expertise and knowledge of it. This includes designing content that is around the medical guidelines.

Make sure to add informative content while using medically appropriate keywords. This will help your website land right in front when someone searches for a query using that specific keyword. Also, by using relevant keywords, Google can identify your business niche and also trust you as an authentic source of information or help for the customers.

Long-tail Keywords

Long-tail keywords are yet another method to narrow down your website among the sea of other web searches. Moreover, long-tail keywords also help personalize searches so using them in your content will increase the chances of being discovered by the customers.

Create A Social Media Presence

When it comes to medical practice, Facebook is the ideal platform for your social media campaign, and you must not shy away from making the most of it. This is due to that Facebook pages are the highest ranking when it comes to businesses like hospitals, gyms, restaurants or spas. To make sure your Facebook page ranks high in the search engine listing, create an active social media presence, has engagement and has the NAP information too.

Medical Health Blog

Sure, you intend to spread authentic information through web content but a website page can hold only so much information before it starts to bore the customers. And all expert web content designers know that website content is a blend of promotional and informative content.

However, if you wish to be indeed your patient’s favourite doctor, you must hint at an intention of educating and helping them rather than just promoting your business. and the best way to do this is through a medical health blog. A medical blog can increase website traffic and give patients access to educational materials.

To enhance your SEO when writing blog posts, incorporate pertinent keywords into the body of the text. Additionally, if you can, include internal links to your important blog posts or web pages to entice people to browse your website even more.
To keep the blog interesting and lively, add new content regularly—at least once or twice a week. Rather than just ranking well on search engines, the purpose of medical content is to make the visitor’s life better.

Add Attractive Visuals and Videos

More than other professions, videos, images and other attractive visuals benefit the healthcare sector. This is because, you must present your medical business in the form of clear images, real equipment and images of a medical centre before a customer is convinced to pay a visit.

One of the important aspects of medical marketing campaigns is to engage patients through informative visuals that help them understand their condition better. This way they don’t feel like they are diving into something entirely unknown. Also, by adding video content, real-life doctor’s advice and other infographics on your website, you indirectly increase the on-page time which is a crucial factor in Google’s search engine ranking.  

Benefits of SEO for Doctors

Developing a proper SEO strategy for your business as a medical health practitioner pans out multiple long-term benefits for your medical business. The foremost is attaining organic traffic which is indeed a huge gain in the medical business.

Other than just greater leads, more business and earnings, a medical professional relies greatly on authenticity and gaining deeper roots in the medical business. This is also possible via implementing SEO for doctors’ methods as more and more people are exposed to your business and hence are likely to become your long-term customers.

However, nothing beats genuine medical expertise and an ability to cater politely and justly with patients. Therefore, SEO for doctors is just a tool for your success as a healthcare professional, whilst the real magic lies in the honesty of your services. 

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