10 Best Brand Management Tools for Business Value

Effective brand management leads to a better brand reputation and impact in the business world. Here are the best brand management tools to boost efficiency.

How do you represent your brand in front of the customers? What does it offer to stay relevant in the digital world? And what guidelines does your brand adhere to remain relevant in the business world?

All these questions define the relevancy of your brand in today’s world. It is one thing to create an online presence but to make it impactful, strong and trustworthy –is what we call brand management.

Brand management aims for a certain level of brand awareness/identity so that your business performs consistently across all platforms. This system sets parameters of how your business will operate in B2B transactions as well as B2C dealing.

Therefore, designing guidelines for best brand management practices is crucial because it disciplines your business actions and prevents losing sight of the end goal. However, when it comes to brand management, it isn’t a pen-and-paper process, but rather a lengthy list of defining goals, actions and planning that should be done continuously.

For this purpose, brand management tools and software are designed. These tools make it easy for a team of 100 or even more people in an organization to follow the same path of goals. In addition to this, brand management tools simply set guidelines and brand standards across different channels.

Therefore, using a brand management tool for your business is a wise practice with lots of benefits. in this article, we will explain all you need to know about brand management tools and the top 10 tools of 2024 to boost business efficiency and exposure.

What is a Brand Management Tool?

Every business has certain goals and expectations through which they navigate in the business world. And to convert these goals into business practices is where the real challenge lies. Brand management tools help with the execution of such challenges.

These tools or platforms maintain a record and act as a digital landscape where a business performs. First, with the help of brand management software, you can monitor, maintain and enhance your brand’s identity across all the digital channels. Secondly, these tools also help in keeping your brand’s values consistent by maintaining a record of every action and practice your business once followed.

Here are some duties a brand management tool performs:

•         Centralizing brand assets
•         Tracking the brand’s performance
•         Managing and dealing with customers
•         Maintaining a record of all business processes
•         Ensuring digital consistency
•         Providing business transparency
•         Keeping a record of business metrics and KPIs

In addition to this, brand management software keeps all the business information at bay. So, a business can access it anytime. Below are some key methods by which a brand management tool does all the tasks:

•         Project designing and management
•         Social media presence management
•         Customer relationship management (CRM)
•         Market Research
•         Brand Monitoring
•         Streamlining workflow

Top 10 Brand Management Tools of all time

For a brand to stay relevant amidst the competition, it is important to track performance regularly. This is possible by maintaining a record of customer interactions and keeping a note of competitors too. However, on a realistic level, tracking these metrics at such a large scale is impossible. Therefore, brand management tools are used all the time. But the real challenge is to find a tool that is ideal for your business. Here is a list of the top 10 tools reviewed for a better customer understanding:

Canva

Used mainly for content creation

Used by popular businesses like Reddit and Skyscanner.

Canva is a popular graphic design tool used by businesses of all sorts. It comes in free and paid versions both, hence offers a wide range of user-friendliness. Content creators can design, website pages, social media pages, brand logos, brochures and pamphlets all on Canva.

The tool also has a relatively smooth learning curve which makes it possible to be used by beginners as well. Also, people with no knowledge of technical graphic designing tools can use Canva to create several impressive products. Canva provides attractive visuals and layout options which makes it easy to impress designs. These then help in increasing brand value and offer a chance to attract more customers.

After all, according to Sprout Worth, visual content is 94% more reachable than content that lacks visuals. Also, another benefit of Canva is graphic collaboration. The platform works on cloud-based team interaction where multiple team members can work on a single project to ensure complete transparency and a unified outcome. This is hence, extremely beneficial for a remote team which are scattered globally but working together on a single website.  

Here is why you should Canva

•         User-friendly design
•         Pre-built templates
•         Affordable pricing structure
•         Collaboration
•         Tons of stock content
•         Ideal for small businesses

Downsides of Canva

•         Limited customisation option
•         Repetitive aesthetics
•         Limited creativity

Canva Rating

Customer service: 4/5

Value for money: 5/5

Features 4/5

Ease of use: 5/5

Monday.com

Used mainly for CRM and work management

Used by businesses like BigCommerce and Justworks.

Monday.com is a business management tool that manages all business workflows. It helps design projects, tasks, business duties and actions so all of the business processes can be streamlined. Therefore, the tool is very popular among brands that are looking for easy-to-use employee and customer management solutions.

It has a customer base of over 220K and lets you do everything required for business action. You can discuss business strategy just like face-to-face meeting room interactions, create projects, assign tasks and also track those tasks.

This complete transparency on an online dashboard synchronizes the business processes without extra effort. Additionally, it saves time in conveying tasks on an individual level and hence eliminates the need for micro-management too.

Next, the tool offers a fully customizable task design and processing according to your business type and needs. You can scale up and down the workforce, streamline all the employees and share business achievements too, online. The tool also provides an option to update budgeting information with complete security.

Here is why you should Monday.com

•         Custom features for all plans
•         Automation for simple tasks
•         Over 200+ project templates
•         Minimalistic user interface
•         Free initial plan for solo users

Downsides of Monday.com

•         Time tracking is only for pro project plans
•         Some features are harder to understand
•         Mobile app lacks functionality

Monday.com Rating

Ease of use: 4.5/5

Customer service: 5/5

Features: 4/5

Value for money: 4/5

HubSpot CRM

Used as a Customer Relationship Management tool (CRM)

Used by companies such as Crunch Fitness, Accenture Mollie and Trustpilot.

HubSpot CRM is a business tool that suits and meets the needs of all business-level associates. It is ideal for sales teams, business marketers, customer representatives and even business owners and planners.

HubSpot CRM is a complete user-friendly online tool that designs the entire online database for you. You will find several essential features which enhance the business experience overall. The tool also has data analysis and maintenance. It centralizes customer contact and information in one place and helps in task management effectively.

The tool also guides lead generation and forecasts the success level of a campaign (estimate). Have a large volume of customer data? HubSpot CRM can manage and arrange it effectively.

Why use HubSpot CRM

•         All-in-one marketing and business tool
•         Powerful business automation
•         Integrated CMS
•         Scalable for business type

Downsides of HubSpot CRM

•         Very expensive
•         Unaffordable for small businesses and startups
•         Annual based subscription
•         Isn’t suitable for a single business operation

HubSpot CRM Rating:

Ease of use: 4.5/5

Customer service: 4/5

Features: 4.5/5

Value for money: 3/5

Attest

Best brand analysis tool

The best way to devise top-class marketing strategies is to get real insights into trends around the world. And to do that, attest is a top-class tool. It is used by many businesses along with other CRM tools, as attest is majorly a business research and analysis tool.

The tool provides complete access to businesses in over 60 countries which is a pretty vast idea of what’s happening around the world. This way you can search your particular niche, identify the ongoing practices, find the keywords, and realize what your business is lacking. Moreover,the tool is the backbone of data-driven decisions for your business.

There is a plethora of reliable data available which is updated in real-time. The data collected is both humanized and AI so you will find both perspectives. All-in-all this is a helpful tool if you are looking for in-detailed market analysis.

Why you should use Attest

•         Easy to use
•         Quick results
•         Full transparency
•         Real-time data

Downsides of Attest

•         Doesn’t offer any CRM features
•         Pricey for limited features.

Attest Rating

Ease of use: 4.5/5

Value for money: 4/5

Features: 4.5/5

Lucid Chart

A tool for team collaboration and workflow management

Lucid Chart is a cloud-based team collaboration tool that works with Lucid software. The tool is all about business tasks and a digital representation of workflows in an organization. It is actually a digital workplace where businesses can interact, manage and proceed with their daily duties. The tool has a graphical representation of business processes. It used business process modelling notation (BPMN) diagrams to serve this purpose.

According to TechTarget, BPMN is a very helpful illustration that smoothly streamlines the business processes. This feature of a lucid chart helps in achieving a simpler, achievable illustration of tough tasks. This ability of lucid charts makes them popular among businesses. As it decodes the technical business language into simple to understand non-technical terms.

Why prefer Lucid chart

•         Very beginner friendly
•         Quick and easy mapping
•         Provides a digital business dashboard

Downsides of Lucid chart

•         Doesn’t offer lots of design options
•         Not very vast customization features

Lucid Chart Rating

Ease of use: 4.5/5

Features: 4/5

Value for money: 4.5/5

Asana

Used for task and product management

Next on the list of top 10 business management tools is the evergreen Asana. It is a user-friendly feature-rich business tool used by over 80% of Fortune 100 companies. The software streamlines end goals with team goals which then in turn trace to individual goals. It is simply highly helpful in product and task management.

With Asana, there is a clear view of inventory management, stock sales, orders in transit and everything about purchasing. It has automated workflow charts and quick and real-time reporting features. The software is also scalable and optimizable throughout growing and changing work needs. It ensures clarity at a team and individual level.

Why Use Asana?

•         Unmatched user experience
•         Very friendly user interface
•         Complete product management
•         Increased work efficiency
•         Vast integration options

Drawbacks of Asana

•         Steep learning curve
•         Complex project management
•         Limited exporting

Asana Rating

Ease of use: 4.5/5

Value for money: 4/5

Features: 4.7/5

Brand24

Tracks a business’s social brand mentions

In the world of social media marketing, it is of imperative importance for a business to track its social media performance. This helps in devising marketing campaigns that are user-centric and align with the business objectives too. Fortunately, with tools like brand24, it is possible. The platform is an expert in social media tracking metrics. This includes social media mentions across multiple platforms. You will get detailed channel-wise insights, real-time analytics and error-free reporting. You will also be able to record the brand mentions so can identify what influencers are doing well for your marketing campaigns.

Along with that, the platform also provides a feedback channel where brands and customers converse back and forth to address criticism and feedback. This helps in proactive campaign planning too. Next, the pricing packages are set according to different needs. This makes the tool suitable for small businesses as well if they are looking for low-budget options.

Why use Brand24

•         Manages and maintain business reputation across social media
•         Helps in personalized social media planning
•         Ideal for influencer-based marketing

Downsides of brand24

•         Doesn’t offer CRM

Brand24 Rating

Ease of use: 4/5

Features: 4.8/5

Value for money: 4.5/5

Mailchimp

Useful for content creation and management

We all know content is the king of business marketing. And to draft content that meets the desires of business needs is a challenge. Therefore, tools like MailChimp lend a helping hand in this regard. This email marketing and automation platform tool has over 12 million customer bases.

The tool is simple to use with a drag and design drop control. It helps in designing and delivering email campaigns across multiple channels. But how does it help?

Mailchimp provides and insight into audience behaviour and lets you track the visitors to your website. By using this data, it becomes easier to personalize and design business interactions that are specific to the target audience.

By adding the right message in the marketing emails, you can increase the chances of increased sales.  

Why use Mailchimp?

•         Let’s you track and organize customer data
•         Creates the most attractive email templates for you
•         Has a free option for beginners too

Downsides of Mailchimp

•         Takes time to learn
•         The mobile app is not user-friendly

Mailchimp Rating

Ease of use: 3/5

Features:4.5/5

Value for money:4/5

Adobe Workfront

A tool for workflow management.

Adobe Workfront is a special tool that helps design the perfect workflow within an organization. It disciplines the work processes and manages teams to work together as well as individually. This creates a transparent dashboard where everyone has their tasks assigned and the management can keep an eye on all the progress.

Adobe Workfront offers scenario planning; from conception to execution, reporting dashboards, IT project management and goal alignment. Businesses take help from Adobe Workfront to set priorities on their certain tasks, identify the slow-paced areas and predict the results. Adobe workflow also helps organize the results of every business decision hence it is a record maker for tangible data too.

Benefits of Adobe Workfront

•         Multiple device accessibility
•         Easy project collaboration
•         Meets multi-level work needs

Cons of Adobe Workfront

•         Requires some practice
•         Updates are tough to understand

Adobe Workfront Rating

Ease of use: 4/5

Features: 4.4/5

Value for money:4.2/5

Sprout Social

A great tool for social media management

Sprout Social is a tool designed to aid businesses with social media marketing. The tool is designed with the realization of tough management of social media campaigns and advertisements. Hence, you will find many features that help with detailed social media analytics and management from a single platform.

This dream-come-true tool offers data analytics, content planning according to specific customer experience, online exposure and a detailed insight into the audience behaviour. The tool also lets your social media team collaborate on multiple projects while ensuring complete transparency across the dashboard.

Benefits of Sprout Social

•         Easy content planning and scheduling
•         Data analysis
•         Social media analytics
•         Content tracking

Cons of Sprout Social

•         The support team is not responsive
•         Technical glitches

Sprout Social Rating

Ease of use:4.5/5

Features: 4/5

Value for money: 4/5

Benefits of Brand Management Tools/Software for Business

Considering how these tools take up the tough tasks for you, the right brand management tool for your business can make a big difference. Though, it is up to you how to choose the right tool for your business. here are some reasons why you should use a brand management tool(s) for your brand identity:

Consistency

A brand operating across multiple channels targeting people from vast regions faces the huge challenge of managing everything. This can lead to lack across some areas more than others, hence the fear of a ruined reputation.

A brand management tool, therefore, offers consistency across all the channels. It ensures the message delivered is the same, has the same mission and doesn’t roam away from the core business values.

Time Saver

When you centralize all the business assets, and let the tool automate the best strategy for you, there is a lot of time saved on planning the in-budget marketing tactics. This is due to the digitalization of tasks, access to history and transparency in digital dashboards, so businesses can plan the right campaigns with all the information in front of them.

Also, in sales, the inventory record, previous sale data etc help in finding the right marketing approach.

Healthier Business Collaboration

Team collaboration is a big issue of current times in the remote work scenario. Especially when there is a time zone difference. With a business management tool, the workflow is automated and moves smoothly. Also, there is sufficient transparency among the teammates. This helps with real-time transparency and continuous chats with live feedback. This is the same as sitting face-to-face and working on tasks together.

Boosts ROI

Efficiency results in boosted business results hence a greater return on investment. A business management tool is designed around the main concept of increasing business efficiency by eliminating bottlenecks, reducing lag times and improving communication. Moreover, the software’s capability to streamline the workflow and reduce downtime, are the main reasons why management tools help with positive business results.

Who Can Benefit from Business Management Tools?

A business management tool or software, the right one for your business, benefits the entire team from the CEO to the employee level. This is because the tool isn’t aimed at just the business’ efficiency or better profits, but it is a technological aid that automates processes at an individual level.

For employees, better communication, transparency and clear alignment of goals with daily tasks helps see the bigger picture. On the other hand, at a manager and CEO level, the tool represents the entire team right in the open. This allows the team leads to identify how and where the work is done.