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+600% impressions for TAVOLA

About the project

Tavola, a renowned provider of prepared food and catering services in Canada, approached our digital marketing agency with a unique challenge – the absence of a digital presence. Eager to enhance their reach and streamline customer interactions, Tavola sought our expertise in crafting a stunning website that would redefine their online identity.

Tavola Culinary Inc. sprouted in 2020, with the mission of sharing his wealth of delectable recipes with the local community. Quickly, Tavola gained a substantial fan base, and in 2022, Tony teamed up with his longtime friend, Daniel Galletti. With this dynamic duo, they expanded their reach, offering their culinary creations to a broader audience through innovative channels like Tavola@Home and their first physical location in the fall of 2023!

Objective:

Tavola’s website creation came with multiple noteworthy challenges. Getting the website optimized for search and localization was a big challenge. Careful planning and execution were needed to achieve efficient search capabilities and make sure the website could adjust to different geographical regions.

Another challenging issue was integrating the selected technology with a versatile content management system. Careful design and development effort was needed to ensure that the content management system could adjust to the changing needs of a restaurant’s promotions and services while keeping a consistent user interface.

Our Approach:

Strategic Planning:

Conducted an in-depth analysis of Tavola’s business goals, target audience, and competitors.
Outlined a comprehensive strategy to build a user-friendly website that reflected Tavola’s brand essence.

Creative Design:

Collaborated with Tavola to create a visually stunning website design, focusing on showcasing their diverse menu and catering services.
Incorporated high-quality images and an intuitive layout to enhance the user experience.

Online Food Ordering System:

Developed a robust online food ordering system, allowing customers to browse the menu, customize orders, and place them seamlessly.
Integrated secure payment gateways to ensure a smooth and secure transaction process.

Catering Services Integration:

Implemented a dedicated section for catering services, providing detailed information and easy inquiry forms for potential clients.
Ensured a user-friendly interface for effortless navigation and inquiries.

Responsive Web Design:

Designed the website to be fully responsive, ensuring an optimal viewing experience across various devices, including smartphones and tablets.

Results:

Established Digital Presence:

Successfully launched Tavola’s website, establishing a strong and captivating digital presence.

Increased Visibility:

Within the first three months, the website witnessed a surge in traffic, with monthly impressions increasing by 600%.

Streamlined Ordering Process:

Implemented the online food ordering system, resulting in a significant increase in online orders and customer satisfaction.

Catering Business Growth:

Facilitated the growth of Tavola’s catering services by providing a dedicated platform for inquiries, leading to a notable increase in catering bookings.

Positive Customer Feedback:

Received positive feedback from customers who appreciated the user-friendly interface and the convenience of online ordering.

Conclusion

The collaboration with Tavola exemplifies our commitment to transforming businesses through strategic digital solutions. By creating a visually appealing and functional website, we not only established their digital presence but also contributed to the growth of their online and catering services.

At Click Media Lab, we are dedicated to empowering businesses with innovative digital strategies that deliver tangible results. Explore how we can elevate your brand’s digital presence today.