Project Overview
This client specializes in creating custom hand splints in Toronto and the Greater Toronto Area for persons needing their therapy. Personalized hand therapy solutions themselves are geared to restore mobility, relieve pain, and improve the quality of life. Custom resting hand splints provide comfort and the functional ability to its clients.
Challenge
Challenges in reaching their intended audience within the Greater Toronto Area have beset the client. Their website had little presence, making it extremely visible for individuals seeking their personalized therapeutic hand solutions to find them. They needed to improve their local visibility, work on some online content to expound on their expertise, and make booking appointments easier.
Strategy
Click Media Lab launched a targeted strategy to promote the client’s online visibility and attract local clients.
Website Optimization
We focused on a user-friendly experience that allows clients easy navigation through information on custom hand splints. Loading speed and mobile responsiveness were enhanced.
Local SEO
We did local SEO practices by optimizing Google My Business profile, building local citations, and targeting location-based keywords. We ensured that it was optimized for searches about "Greater Toronto Area."
Content Refinement
We refined website content to focus on the benefits of custom hand splints, including pain relief, mobility restoration, and therapy personalized for the clients. We added content that would accentuate the spint designers' expertise. Also, content concentrated on common queries related to hand splints.
Appointment Booking Improvement
We simplified appointment booking for potential clients to book visits. We included a clear call to actions.
Are you ready to improve your local business presence?
User-Friendly Design
Custom Solutions for Everyone in the Industry
SEO and Marketing Growth Strategies
Proven Performance in Conversion Rates
You would like to improve traffic to your website, and you would wish to have it re-designed.
Implementation
- Optimized website content with location-based keywords and location-centric information.
- Created and optimized Google My Business profile with accurate businesses and customer reviews.
- Created local citations in relevant directories and online platforms.
- Installed a user-friendly appointment booking system.
- Added testimonials to the website.
Results achieved
Boosted Local Visibility
Drastically improved ranking in local searches reflected in an increased website traffic from the Greater Toronto Area.
Improved User Interaction
Redefined website content and bettered user experience had increased the time spent on the site.
Improved Appointment Bookings
Improved appointment booking made it visible that the increased number of consultations were scheduled.
Broadened Client Reach
Improved local SEO was extending the client audience to cover more clients in the Greater Toronto Area who were in need of the client’s services.
Good Online Presence
The optimized Google my business profile, and added testimonials increased the clients online credibility.
Conclusion
Click Media Lab empowered the custom hand splints service to get their website, local SEO, content refinement, and appointment booking improvement strategies in place. At the end, there was increased visibility, engagement, and appointment bookings-from which revenue would flow into the ultimate success of the client personalizing hand therapy solutions.
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- 905-415-3676
- info@clickmedialab.com
- 22-570 Hood Road, Markham, Ontario,L3R 4G7, Canada