Project Overview
Deter Dementia aimed to increase its online presence, build brand authority, and to reach more families in need of dementia care. Click Media Lab developed a strategic digital solution plan, which includes website development, SEO, content marketing, and social media engagement.
Challenge
Chirpbyte, a robust live chatbot system integrating Facebook, WhatsApp, and Instagram, faced idiosyncratic challenges in fostering user engagement and streamlining onboarding. An analysis revealed that 70% of new users felt that the interface was too overwhelming in the first session itself, leading to a 45% drop-off rate when setting up the account. This accounted for a further 20% decrease in lead-conversion potential.
Solution
Click Media Lab revitalized Chirpbyte’s interface. Our experts concentrate on providing seamless user flow and intuitive design. Their focus is on simplifying navigation and enhancing visual clarity, thus making it a much more enjoyable experience. Here is what we deliver:
User-Centric
Interface
- An elaborate user research was performed, comprising 150+ user interview sessions and usability testing.
- User journey map analysis highlighted three key pain points related to navigation and feature discovery.
- 30% of menu options were cut down to simplify the interface and an uncluttered dashboard was proposed.
- This led to a 25% reduction in user completion time for core tasks.
Intuitive
Onboarding
- The learning tutorials were made interactive, with step-by-step instructions.
- Besides, we integrated a progress bar that indicates how much of the onboarding process has been completed; this saw a 60% increase in the number of users completing the onboarding process.
- And finally, we upgraded the interface to support contextual help bubbles, thereby reducing user queries to support by 35%.
Uniform Brand Experience
It has a solidified design system with the same delivery elements in any platform. This made the experience familiar and trustworthy that increased users' return by 15%.
Mobilized Up
Optimizing the design for mobile has allowed 80% of Chirpbyte users visiting the site. Average mobile page-load times improved by 40% Increase of mobile usability in scores by 50%.
Visual Hierarchy
Many clear visual cue examples: call-to-action button placement; color-coded elements. Task completion increased by 20% since users quickly accessed major features.
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User-Friendly Design
Custom Solutions for Everyone in the Industry
SEO and Marketing Growth Strategies
Proven Performance in Conversion Rates
You would like to improve traffic to your website, and you would wish to have it re-designed.
Results
40% Increase in user engagement- measured as average session duration, now up from 8 minutes to 11.2 minutes. 45% Reduction in user drop-offs during the onboarding process; from 45% to 24.75%. Effected positive user feedback in the closure of 90% satisfaction with the ease of use and visual appeal of the platform.
Conclusion
Click Media Lab’s UI/UX redesign revolutionized Chirpbyte. It has been a game-changer, enhancing engagement by 40% and decreasing onboarding drop-offs by 45%. The satisfaction rate recorded was 90%, with a 20% increase in task completion. The project exemplifies the crucial role user-centric design plays in scaling digital products.
Skyrocket Your Business Growth
Partner with Click Media Lab to attract more customers, boost your online presence, and achieve real results. Ready to transform your business? Claim Your Free Consultation Today!
- 905-415-3676
- info@clickmedialab.com
- 22-570 Hood Road, Markham, Ontario,L3R 4G7, Canada