Update the Best Sellers Page

How Often Should You Update the Best Sellers Page on Your Website?

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Directing your customer via labels, symbols and highlights to your top-running products is an important aspect of user-friendly navigation on a website. Best sellers page in an eCommerce store translates the popularity of your online store and provides a quick, time-efficient shopping experience!

Popular products in the store! We often have the habit of inquiring ‘What are you famous for?’ as we try out a new restaurant or shop from a new brand. Best sellers also known as the best-selling products lead the customers directly to the products they came looking for! After all, best-selling products are one of the reasons why many first-time users land on your website as they heard about the ‘speciality’ of your brand from someone else!

As much as we love raving about that one product that earned us thousands, it is important to keep the best sellers page fresh and updated to keep the traffic interested. This page works as a powerful tool in driving more sales and new customers. Hence regular maintenance and the right approach both aid in keeping your website fresh and content helpful.

Here is all you need to know about updating the best sellers page on your website:

Benefits of Updating the Best Sellers Page Frequently

Benefits of Updating the Best Sellers Page Frequently

Your best-sellers page is your accomplishment. It shows how your eCommerce store is a recurrent customer favorite and every time you have new products that catch the customers’ attention and eyes rather than hitting the jackpot once a year. This is where you understand the importance of a once-in-a-while updated best sellers page or a frequently updated best sellers’ page! Other benefits of an updated best seller’s page include:

Fresh and New Content

A customer visiting your website umpteenth time isn’t here to soak in the design or the layout, but they are here to look for something new that is popular too. Frequent changes guarantee that the information on your top seller’s page is interesting and up to date. Reduced interest, a drop in conversion rates, and an increase in bounce rates can all result from outdated content. Additionally, it leaves your visitors with a dead impression. If customers are aware that the seller’s page is often updated with new and popular products, they are more inclined to visit your website again.

Showing Relevancy

If you have something new to show on your best-selling page it shows you as a successful and still legit eCommerce store. Online stores are all about products and the sales they generate from those products. Features like ‘100 sold in last 7 days, or 30 people are looking at this right now show that you are still relevant and the products still hold a grasp over the customers.

Keeping up with the Trends

Trends in the market and consumer preferences shift quickly. Maintaining an up-to-date best seller’s page allows you to satisfy your consumers’ requests by reflecting the newest styles and best-selling items. This can increase client satisfaction and encourage return business.

Boosts SEO Rankings

Websites with frequent content updates are given preference by search engines. You may boost the SEO effectiveness of your website and get more organic traffic and higher search engine rankings by regularly updating your best seller’s page.

Must Haves of Updating the Best Sellers Page

What you must know and include when updating the best sellers page also holds a lot of importance and has a great impact on your website. An article by the Baymard Institute on the must-have aspects of the best-seller page includes:

          Price: to offer transparency and instant information to the visitors

          User Rating: helps build trust in new customers

          Date of Addition: new or old collection can guide the purchase decision

          Sales Volume: the number of sales can pique the interest of the customers

Adding these little details for each product on the best-selling page increases the user experience and gives the customer quick information. This ensures the user has a seamless experience and can scroll through the products without too many clicks or time spent. Here are some other must-haves for the perfect best-sellers page:

Real-Time Sales Data

Regularly examine your sales statistics to see which products are selling the best. Your best sellers page will appropriately reflect your top-performing items thanks to this data-driven method. To keep an eye on customer behavior and sales patterns, think about utilizing analytics tools. Another benefit of gathering real-time sales data is that you can design future marketing strategies based on these stats.

Best of the Season

Make necessary updates to your seller’s page to reflect holidays and seasonal shifts. This allows you to stay at the top of the new trends and show your products are according to every season. For instance, during the summer, back-to-school, or holiday seasons, some products might gain increased popularity. During these periods of high demand, emphasizing certain things can increase sales.

New Arrivals

Whenever you launch a new product, keep a careful eye on its sales results. If a new product gains popularity rapidly, you might want to list it on your page of top sellers. This showcases the most recent additions to your inventory and keeps your page active.

The Right Frequency of Updating Best Sellers Page

The thing about SEO is that you don’t want to underdo it or overdo it. There is just the right amount of optimization that will make your website or eCommerce store legit and popular among the target audience. When it comes to updating the best sellers page, ‘how often’ is a common query among eCommerce store owners. Here is what you need to know:

Weekly Updates

Just like the excitement of a Sunday magazine with a newspaper, you need to build that anticipation in the customers. Updating daily is too much with valuable content being pushed down the page without being noticed. Therefore, you must pick a day for your best seller’s updates. You can also call it ‘best-sellers of the week’. The weekly update ensures there is plenty of time for your visitors to see the new listing amidst the busy routine while it also ensures that you are not leaving the web page too empty for too long! This approach is ideal for businesses with heavy traffic.

Monthly or Biweekly Updates

Bi-weekly or monthly updates might be adequate for smaller e-commerce sites or those with less sales. This still guarantees that the page is current and relevant without requiring ongoing upkeep. Also, since the traffic is low and people re-visit your page not very often, you aren’t at the risk of losing some of the best-sellers being unnoticed. Moreover, with a bi-weekly or monthly approach, there are a whole lot of new products you can add at once and even divide them into suitable categories.

Real-time Sales Updates

As soon as a product hits the best-seller spot, it goes to the top of your page. This real-time data updating is followed by advanced and globally popular eCommerce stores like Amazon, eBay and AliExpress. The benefit of this method is that you get the most accurate data and can make purchases based on real-time results.

For instance, Amazon’s ‘Deal of the Day’ is somewhat similar where the eCommerce store identifies the daily user behavior, judges the analytics and enlists the most popular or sought-after product as the popular one. However, this will require some robust data analytics tools.

5 Rules of Updating Best Sellers Page for Optimal User Experience

5 Rules of Updating Best Sellers Page for Optimal User Experience

 

The best-sellers page on a website serves the intent of delivering essential business information. It helps narrow down the choices, offers easy navigation and directs the customer down the sales funnel. Therefore, it is important to design and update the best-sellers page with the best SEO practices. In addition to this, here are some rules for designing the best-best-seller page:

Using Labels and Tags

Using labels, tags and colour codes is one of the most effective modes of presenting data on a best-seller page. This way, products from several categories can be listed without causing any confusion. However, these Icons, labels, and symbols should adhere to modern design standards and be conventional to increase their understandability.

Keep up with the Trends

Modern trends and promotions are your best bet to highlight some of your best products. Here you can divide the best-selling products of all times into categories relevant to the event. For instance, Christmas, New Year or Eid are some of the best events to highlight your products with an appropriate design.

Performance Monitoring

Once you’ve updated your seller’s page, keep an eye on its functionality to gauge the effects of the modifications. Track metrics like page views, time spent on the page, and conversion rates with analytics tools. You can improve your update approach by using this data.

Product Information

While product listing and labels are valuable, product information is also a key to making to your best-seller page relevant. Make sure to add adequate information so if a customer wishes to proceed with the sale, they can proceed confidently with the information displayed. A persuasive, highly impacting, believable, and convincing buying incentive includes information about the popularity of the product as well as ratings, opinions, and expert recommendations that are readily available.

Following Updates

Along with weekly, bi-weekly or monthly updates, automated tools for information updating are also necessary. These tools help you collect data and refresh the page based on real-time sales data. Moreover, automation tools also track and record customer behavior so you can strategize the page design or setup accordingly.

Bottomline – Utilizing the Best Sellers Page for Business Growth

A best seller page is like a trophy or a depiction of a business’ accomplishments. It includes a wide list of products that have been liked and purchased by customers in the past or are currently running as the top sales. Updating the best sellers page regularly is a rule of SEO if you wish to keep your eCommerce store relevant and alive. Moreover, a best-seller page is a quick guide for customers taking a stroll through your website for the first time. It can be a quick way to generate a positive impression or even make a few sales based on highly popular products listed at the top of the page.

Frequently Asked Questions

How Often Should I Update My Website for SEO?

SEO is an ongoing practice with changes and methods regularly being implemented in a website. For the best results, keyword research should be performed every 3-5 months to replace any outdated keywords with new ones. Moreover, proper scrutiny for title tags, broken links, alt texts and page speed must be performed every week or bi-weekly to ensure the website is still accessible.

What is a Best-sellers page?

The best sellers page displays the most popular products of an ecommerce store, either throughout your entire website, or inside a particular brand, category, time frame, or customer base. They are useful for providing a quickly accessible summary of your website’s whole content.

How a Best Seller Page Helps Businesses?

By showcasing the best-seller products accessible easily, a business can generate more revenue off their popular products thus making up a consistent revenue to cover for the shortfalls of other products or items. Using best-sellers can be a clever marketing tactic where customers spend time on a website eventually checking out other products as well.

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