Your customers already ask ChatGPT where to shop, who to hire, and which brand to trust. Until recently, you had no say in what it told them. That changed on November 10, 2026, when OpenAI launched Business Hub in beta. This guide explains how to claim your business on ChatGPT, what you get once you are verified, and what the tool will not do for you. Read it first, so you have the right people and details ready before you start.
What Is the OpenAI Business Hub?
OpenAI calls the new program Businesses in ChatGPT. Business Hub is the dashboard where you manage it. Once your company is verified, you can update your details and add product feeds with prices and availability. You can also see how often ChatGPT mentions you and how many people click through to your website. OpenAI’s launch announcement covers the full details.
You can reach Business Hub from the ChatGPT sidebar or at chatgpt.com/business-hub.
Do not confuse it with ChatGPT Business. That is OpenAI’s paid workplace plan for teams that use ChatGPT at work. Business Hub is about how ChatGPT presents your company to customers.
Why Claiming Your Spot in ChatGPT Matters
OpenAI reports that 1.2 billion people use ChatGPT every week. Even a small share of those conversations can include people looking for what you sell.
If you have been researching how to get your business on ChatGPT, you may have found mixed advice. Before this launch, ChatGPT pieced together your details from public web pages. You could show up in answers, but you had no profile you owned. Business Hub changes that by giving you a verified place to share your own facts.
Claiming is only the first part, though. You still need clear, useful pages that ChatGPT can cite. Your website is where most of the trust comes from.
Who Can Claim a Business Right Now
Before you try to claim a ChatGPT business listing, check whether you qualify. OpenAI says any eligible business located where ChatGPT is available can claim through Business Hub. Eligibility depends on factors like your industry, location, and verification checks. At first, claiming is open to eligible businesses that have a website.
A few more details matter:
- For now, local businesses can only claim an existing US listing. If you run a storefront outside the US, check back as access grows.
- Enterprise customers and advertisers can work with their OpenAI representative instead of claiming on their own.
- If you own several brands, you must claim each one separately. Central management for a parent company is not available yet.
How to Claim Your Business on ChatGPT, Step by Step
Step 1: Sign in and open Business Hub
Sign in to ChatGPT and open the Business Hub from the sidebar or at chatgpt.com/business-hub. Use an account tied to your business, not a personal one you might lose access to later.
Step 2: Search for your business
Search for your business by name and select the listing that matches. If you run an online store and no listing exists, you can create a new profile starting with your website.
Step 3: Verify that you represent the business
ChatGPT business verification gives you four routes:
- A code sent by text or phone call to your business number
- A code sent to your business email
- A TXT record added to your domain’s DNS
- A connection to your Shopify store
Pick the route that matches who controls what. If your web host or IT team manages your DNS, the phone or email option may be faster.
Step 4: Complete the identity check
Next comes an identity check through Persona. If you finished the claim another way, you can complete Persona later from the business overview.
One warning: if you are creating a brand new profile, approval of the Persona check publishes it automatically. Make sure your details are ready before you submit.
Step 5: Wait for approval
OpenAI emails you its decision. While the claim is under review, you can cancel it if needed. Once approved, your business opens in Business Hub, and you can start editing.
What You Can Do After You Claim
Keep your details accurate
When your business appears in an answer, people can click through to see your profile. OpenAI also says ChatGPT may use the details you add in Business Hub to answer customer questions. That makes your ChatGPT business profile a source ChatGPT can rely on, so accuracy is the main job.
Read your insights
Business Hub gives you your first official numbers from ChatGPT. You see counts of mentions and website clicks, plus discovery topics. Discovery topics are common themes across conversations where your website is cited. Search Engine Land’s launch coverage walks through these insights in more detail.
Know what the numbers mean before you report on them:
- A mention counts when ChatGPT shows a result for your location or references your website. Your brand name alone does not count.
- Clicks are recorded link clicks, not confirmed visits or purchases.
- Low counts may stay hidden until there are enough conversations to meet OpenAI’s privacy limits.
- You will not see users’ personal conversations or their chats with your agent.
Launch a Business Agent (US only for now)
A ChatGPT Business Agent is a branded chat that answers questions about your products or services inside ChatGPT. At launch, agents are open only to eligible e-commerce and online service businesses in the United States.
The agent is built only from the instructions and product feed you supply. When a shopper is ready to buy, it sends them to your own site to finish the purchase. OpenAI’s agent policy also says the agent must make clear it is AI acting for your business. It cannot invent prices, availability, or reviews.
You can also sponsor your agent as a paid ad. For now, sponsored agents are in a limited test with selected advertisers.
Shopify Stores Have a Faster Path
If you sell on Shopify, the ChatGPT Shopify integration makes verification simpler. You can connect your store through Business Hub or through your Shopify admin. Eligible Shopify products already appear in ChatGPT through Shopify Catalog, with no extra work from individual merchants. OpenAI’s shopping help page explains how product results are chosen.
You do not need Shopify to take part, though. OpenAI says a business can claim without a Shopify store.
Either way, your product data does the talking. Clear titles, honest descriptions, and correct prices are the same basics behind good e-commerce SEO. They also help ChatGPT describe your products correctly.
ChatGPT Business Hub vs Google Business Profile
Many owners ask whether this is just ChatGPT’s version of their Google listing. The two tools are similar in spirit, but they do different jobs.
| ChatGPT Business Hub | Google Business Profile | |
| Where it shows | ChatGPT answers and your ChatGPT profile | Google Search and Google Maps |
| Cost | Free during the beta | Free |
| Verification | Phone, email, DNS, or Shopify, then an ID check | Google’s own verification steps |
| Data you see | Mentions, profile views, clicks, and discovery topics | Profile views, calls, direction requests, and more |
| Ranking position data | Not provided | Not provided |
Keep both profiles active. Your Google Business Profile is still the base of local SEO. Keeping both in sync means customers get the same facts wherever they search.
Expert Insights
Every new platform rewards the businesses that set up early and keep their facts clean. The team at Click Media Lab has worked on search visibility for local and national brands since 2018. Three lessons stand out with Business Hub.
Use discovery topics to plan content. Discovery topics show the themes behind conversations where your website gets cited. They are not exact customer questions, but they point to subjects worth covering in more depth on your site.
Your website still decides whether you get cited. Pages that answer real customer questions in plain language give ChatGPT something worth referencing. This is where AI search optimization and your profile work together.
Treat the numbers as trends. Business Hub clicks will not match the ChatGPT referral sessions in Google Analytics. A gap between the two is normal. Compare both over the same time period and watch the direction, not the exact totals.
Common Mistakes to Avoid
- Expecting a ranking jump. Claiming fixes your facts. It does not replace good SEO services or helpful content on your site.
- Waiting too long to claim. Industry watchers have raised concerns about people claiming profiles that are not theirs. OpenAI has not yet explained how it settles competing claims. Claiming early protects your listing.
- Letting your product feed go stale. If your feed shows old prices, ChatGPT may repeat them. Update the feed whenever your website changes.
- Mixing up ChatGPT Business with Business Hub. Buying a workplace plan does not claim your listing.
- Reading clicks as visits. A click is not a session or a sale. Clicks are only one part of your ChatGPT business visibility, so report them on their own.
- Claiming only your main brand. Each brand you own needs its own claim.
Practical Checklist
Use this list to cover the basics and stay on top of how to manage business information in ChatGPT after launch.
- Confirm who controls your main business phone number, business email, and domain DNS
- Be ready to confirm your identity for the Persona check
- Check that your name, address, hours, and prices match across your website and other listings
- Search for your business in Business Hub and choose your verification route
- Review every detail before submitting a new profile, since approval publishes it
- Connect your Shopify store if you have one
- Claim each brand you own separately
- Check your insights each month next to your analytics data
Conclusion
Business Hub is the first time ChatGPT lets you speak for your own business. Claiming is free, and verifying early helps protect your listing. The bigger gains still come from accurate details and helpful pages that give ChatGPT good reasons to send people your way.
Start with the checklist, claim your profile, and give the data a few months to build. If you want a second opinion before you claim, you can get in touch with Click Media Lab to review your details and content.
Frequently Asked Questions
Is ChatGPT business listing free?
Yes. Claiming is free, and you do not need an Ads account or a ChatGPT Enterprise agreement. OpenAI has not ruled out charging later.
What if your online store does not show up in the Business Hub?
You can create a new profile starting with your website. That is how to add your business to ChatGPT when no listing exists yet.
Which verification methods can you use?
Here is how to verify your business on ChatGPT in short. Use a code by text or call, a code by email, a DNS record, or a Shopify connection. Then pass the Persona identity check.
Do you need a separate ChatGPT business registration?
No. Claiming and verifying in Business Hub is the whole process. There is no separate sign-up form or fee.
Do you need ChatGPT business listing services to get started?
No. You can claim it on your own. Outside help is most useful for the work around the claim, like cleaning up your details, building pages worth citing, and reading your data. Be careful with anyone selling paid placement in ChatGPT answers, since claiming itself is free.
Does claiming help you rank higher in ChatGPT?
No. OpenAI’s VP of monetization, Benji Shomair, said claiming should not change how often a business appears. Fuller information may help ChatGPT match you to more relevant conversations. Strong ChatGPT business listing SEO still depends on the pages ChatGPT cites from your website.
Can businesses outside the US claim a profile?
Business Hub is open to eligible businesses wherever ChatGPT is available, so it is not limited to the US. Local businesses can currently claim only existing US listings, while online stores can create a profile from their website. Business Agents are US-only for now.
Can you see what customers ask your Business Agent?
No. OpenAI does not share user conversations or Business Agent chats with businesses. You get conversation themes, not transcripts.
