The Secret to Creating the Best Social Media Management Packages for Your Clients
Is outsourcing Social Media Marketing a Good Idea? With 62% of the world’s population on social media, here is how social media management packages improve your sales.
Social Media Marketing is a competitive field of digital marketing. Only the best agencies are capable of giving your brand an edge when it comes to social media campaigns. Thanks to this open platform for all, there is a huge crowd of businesses ranging from startups to multi-national companies. All working at the same front, getting a chance at the same level of exposure and opportunity to showcase their skills.
Whilst this opens up a great selection of services for the consumer end, it has indeed become a stressful challenge for businesses to represent what your business are capable of. This is where you need social media marketing agencies.
These agencies are facing the competition first-hand and hence are aware of the ongoing trends. They can analyse the competition deeply and predict the future of social media marketing as well. After all, dealing with businesses worldwide has its perks!
Social Media Management and Digital Marketing Agencies
However, one thing you must know, not all digital marketing agencies are capable of providing you with the right exposure. Thus, to get in business with a company that can do something unique highly helps.
This is why you should be creating social media management packages for your clients. Social media marketing packages are those special packages that provide a plethora of services you know your customer will need.
With these packages, it is possible to devise a strategy from the start, stick to it to the end and witness real results in one go. The purpose of a social media marketing package might seem like marketing agency’s effort to entice the brands, but the truth is otherwise. These packages are majorly directed at a client’s success rather than personal gains.
So, what are the best social media management packages and how to make one for your clients?
What Are Social Media Management Packages?
When we talk about social media marketing, it is important to realize there isn’t a single-step method to market your brand on social media. This is because social media marketing is an endless task of promoting your brand online, backing it up, maintaining the campaign, monitoring the results and making prompt changes.
All this work lots of marketing services. Hence the best bet is to draft a social media management package that offers everything your business specifically needs. So what exactly is in a social media marketing package?
A package is a bundle of several social media marketing services an agency finds useful for a brand’s campaign. Thus, a social media package varies from brand to brand and campaign to campaign.
The purpose of these packages is to provide all the services in one place so there isn’t a delay or lag in your social media marketing campaign from one end. It’s like packing before a long trip and ensuring you have kept everything in your luggage.
Moreover, by purchasing a social media marketing package, the client doesn’t have to pay for multiple services individually nor does he need to book a consultation each time and pay hourly charges for every session.
How Clients Choose the Best Social Media Management Package?
To make a client interested in social media marketing services, It is important to combine the best of your services and form a reasonable quote. But a client’s need doesn’t only end at the number of services vs price comparison. Especially when a business is looking to form a serious commitment, there is a lot at stake. To make sure your social media packages attract the required customers, here are some things to take care of:
- Create an impressive marketing portfolio about the brands you have worked with
- Perform an in-depth competitive analysis to identify the services offered by different brands
- Set your pricing at a reasonable level as compared to the competition
- Draft a clear proposal to explain all the services included in your package
- Only promise the services you can offer and deliver on
- Be transparent about pricing without hiding any additional charges
- Devise packages according to the marketing trend across multiple platforms.
Following these dot points when designing your social media management package ensures a clear plan which impresses the clients. Once you can explain your services to the clients confidently, the chances of acquiring them as loyal customers significantly increase.
The Keys to the Best Social Media Marketing Packages
If you are a marketing agency that is planning to bundle up its services so it offers a complete solution, then it is likely you are confused about where to start. Whilst, all your services could be great and useful, note that it is more about the client’s needs. Thus, the best bundles of marketing services depend on the client’s preference. Below are some key steps to follow to draft the best social media management package for your clients:
The Target Audience
The first step in any marketing strategy whether it’s a social media campaign or traditional marketing, is to know your audience. Knowing the audience helps you understand their needs, identify their online behaviour and plan your strategies according to that behaviour.
Now, identifying your target audience isn’t as simple. But this process becomes a lot more sophisticated by breaking it down into three folds:
- First, you need to decide the industry you are targeting. Also known as niche, niche is the main point around which your business operates hence all the business decisions. Thus, when planning a social campaign package you need to research the target industry, the clients belonging to that industry and the current trends.
- Second, it is important to list down the social media channels you will be working with. This is because the type of audience on each channel is different, their interests, language and content style also vary. Therefore, reading those differences can help curate strategies that tick just the right box you need.
- Lastly, the services you offer. Since we are targeting the audience, your service shouldn’t be about what you do but it should explain how it helps your desired customer. Keep in mind to not overpromise when it comes to serving your audience. However, if you find a skill to be a need of current times but your business doesn’t excel in it, try outsourcing an expert source rather than compromising your package.
Offer a Proposition
A proposition is something that explains why your services and skills are better than the rest. It is a summary of reasons why a client should get in business with you. A proposition also briefly explains your agency, its goals and the type of work. Make sure to not go overboard with self-praises but talk more about how your services can help a business. Here are some key pointers to add to your proposition:
- The target customer’s main point of concern
- The solution you have
- How your solution solves their problem
- Why your solution is better than the rest
While this seems a lot to write in a brief convincing four-liner, the skill here is to speak directly to your target audience.
For Example, Netflix’s value proposition goes like: Offering high-quality, personalized streaming to every user.
Here Netflix is targeting the main concern: High-Quality content, specific solutions: personalized content and the distinctive factor: every user.
This is how a business proposition can answer and attract the target customer with a simple one-liner.
Quote Statistics and Data
The next and one of the most important key factors is to prove your relevance to your clients. And to achieve that, data and stats play a vital role. Share some of the previous work you have done for the clients and the success they gain with it.
This will not only speak about your agency’s performance but will also highlight the importance of social media management packages in front of the customers.
Here is a general idea of how you can present your campaign’s success in front of the target audience. Observe the platform-specific data in this chart. By showcasing your success data across multiple platforms, you are providing complete transparency of the campaign.
This also helps client go for a single-platform social media campaign if their budget is limited for now or they are just planning to try out a marketing agency.
How to Set Social Media Package Pricing?
Before we get into figures and numbers, determining social media management cost doesn’t depend on how good you feel your services to be. Even though it is great to be confident in what you offer, customers aren’t going to pay too much for something they have yet to try. Thus, a general rule of thumb regarding social media marketing pricing entails multiple factors:
Number of Profiles to Manage
The greater the number of profiles to run across multiple social media platforms the higher the cost of package. Also, the cost isn’t set the same for all packages but vary across several platforms.
Level of Engagement Expected
Brands outsourcing social media management packages will be willing to communicate their goals to the marketing agency. This helps the agency realize the type of marketing they require. In cases of higher engagement required, the effort and time put into the marketing also increases hence the ultimate rise in the price of the package.
The Extent of Content Creation
Some brands like to create their content and then hire an agency to market it, while others want an agency to build from scratch. The extent of content creation directly affects the price of the package.
Considering all these factors, it is important to have an in-depth discussion with a business before forming a collaboration as their marketing agency. Because many businesses can purchase a cheaper package with an expectation much higher than what it offers.
Rules of Social Media Package Pricing
To rate your packages with titles is a better idea than quoting prices upfront. This title gives a generic idea regarding the package type and the results to expect from it. Fortunately, the industry pricing standard for social media management packages is diverse, so it is your job to solely set the right (and realistic) price for your packages.
A general way to start is by researching how much small businesses are willing to spend on a marketing agency every month. Suppose that figure is around $300 monthly, then your least package should suffice a small business marketing needs. Here is an example of how you can price multiple social rank social media packages:
Basic Level Package | Mid-Level Package | Enterprise Package |
$200 – $400 per month | $400 to $4000 per month | $4000 and up depending on the customization level |
Content creation | Personalized content creation | Research-based extensive social media planning |
Basic level engagement | Mid-level engagement through customer-level data collection | High-level engagement across all platforms |
Basic level campaigns | Intermediate level campaigns | global business campaigns |
Social media posting | Frequent social media planning and posting | Customized social media posting across all platforms |
Campaign tracking etc | Analytics reporting | Advanced analytics and reporting |
Besides this, digital marketing agencies also offer add-ons that can be used with any package. These features such as Google Analytics CRM implementation or Pixel integration can be added as per request or when a campaign needs. They can be helpful for any type of business from a startup to a multinational firm.
Examples of Different Social Media Management Packages
The best thing about a social media management package is that it is a custom solution for each client. The needs are specific hence the solution is also based on what a particular business needs. Thus, there are no sample formats for a social media management package. However, some different types of packages can be used in diverse scenarios. Here are some common examples of a marketing package.
All-in-one Social Media Marketing Package
Just as the name offers, this marketing package offers everything a social media campaign needs. From planning to execution, upkeep and maintenance, the campaign is fully protected under the package. This also means the price of such a package will be higher than others.
The good news about a full-service social media package is that the pricing could be high as you are solely responsible for managing a campaign. This could involve remarketing, re-implementation of techniques or anything that comes up throughout the campaign. Here is a brief overview of services offered in a complete social media management package:
- Planning social media strategy
- Creating content for social media platforms
- Brand awareness
- Tracking campaign progress
- Customer engagement
However, this doesn’t mean that you can charge a brand extra in any way. Price and service transparency remains a top priority for a trust-worthy customer-business partnership.
Advertising Package
According to Statista social media advertising is expected to become a $200 billion industry by the end of year 2024. This is because social media is the easiest and most accessible platform for people globally. This is where an advertising package could pay off. Rather than planning a strategy from scratch, an advertising package only designs ads specific to each platform. This includes Facebook, Twitter and Instagram ads too.
Insider tip: Facebook is the most successful platform when it comes to advertising. This is due to the low CPC and higher average turnaround. Next to Facebook, Twitter and LinkedIn are highly successful for paid advertising with LinkedIn being the most expensive. Sources from Statista
Target Platform Social Media Management
Most brands aren’t up for expanding their marketing campaigns across multiple platforms, initially. For this, a single platform targeted campaign is the best choice. This way, it becomes easier to track progress on social media channels one by one rather than going all in at once.
This method of social media campaign is useful if your business operates mainly on one platform. For example, a B2B brand could utilize LinkedIn to generate all its required leads from social media. Similarly, a photo business could launch a campaign only on the most popular photo app Instagram.
Whilst, a single platform campaign seems easy and straightforward, the expectations become too high. This type of social media management package can truly evaluate an agency’s performance as a marketing agency.
Community Design and Management
Business communities online aren’t there for no purpose. However, a wide number of website visitors believe in joining a company’s community before actually making a purchase. This helps people learn more about a product, get direct reviews from other similar customers and learn about the best company policies. This is why an integral part of the social media management package includes online community management.
Community management is undoubtedly one of the best ways to gather potential customers and prospects online in one place. With proper community management methods, brands can foster permanent loyal customers rather than sky-rocketing sales one time. Here is what a community management social media package offers:
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- Running campaigns
- Promoting business content across multiple channels
- Engaging with real audiences to foster better customer-business relationship
- Gathering user-generated content
- Posting questions or polls online to engage customers
Visual Content Package
According to Sprout Worth, visual marketing offers an 86% higher chance of generating a lead. No wonder why more than 80% of digital marketing worldwide is done through images and videos. The best part about visual content is that it works for all platforms and has a high success rate proven across multiple channels.
Such as Instagram Carousel posts, which we often scroll past when running the application; this type of marketing has a 50% higher chance of generating a sale. Also, Facebook posts that contain GIFs, images or videos gain thrice the engagement as compared to non-visual posts. This is why a visual content package is the best and one of the most expensive types of social media management package.
And whilst customers might complain ‘price is too high’ for other types of packages, they are willing to pay for plenty of visual content packages. Here is an example of what a visual package might offer:
- Planning social media calendar
- Content and designing of social media pots
- Promotional banners
- Creating online polls
- Short reels and videos
- Running hashtag # based promotional campaigns
- Adding positive customer reviews on the website
Bottomline
The right social media management packages for your business are a game of budget and needs. Whilst looking for affordable business options is always a good idea, it is not recommended to compromise your brand’s integrity when it comes to digital marketing methods.