Common Digital Marketing Misconceptions you Need to Let go of
Digital Marketing agencies are often misunderstood for charging high amounts for services that aren’t ‘too important’. Besides this, there are many digital marketing misconceptions we would like to burst for you!
Digital marketing is a need of current times if businesses wish to perform at their best. Without digital marketing, a brand’s online presence cannot make the desired impact. Soon, the brand will lose its power and will be obsolete in the digital world. Even if a brand is performing great initially with high driving traffic and conversions, without regular social media marketing, it might lose to the competition.
This is why investing in proper marketing is necessary. Though many businesses have an in-house digital marketing team, bigger brands with diverse audiences are better off outsourcing these services. This is because a digital marketing agency is experienced in dealing with broad clientele and can devise personalized business strategies.
But before we speak about the benefits of digital marketing for your business, it is important to debunk common digital marketing myths. These digital marketing misconceptions are the major reason why brands struggle to trust a digital marketing agency. This lack of trust then affects the brand’s performance online.
Why do you Need Digital Marketing Services?
First, let’s talk about why a company might need digital marketing services. Even though many people believe that digital marketing is too expensive, 60% of businesses hire digital marketing services according to marketing statistics by Colorlib.
The reasons for hiring digital marketing services are simply more brand exposure and greater sales. While that is clear reasoning, achieving these isn’t as easy. A digital marketing agency can plan a map route for your brand to become successful in the business world. It provides:
- More brand awareness.
- Increased customer engagement.
- Competitive advantage.
- Increased brand reach.
- Greater number of conversions.
- Lower marketing costs.
- Increased lead conversion rate.
- Cost-effective business strategies etc.
And considering the saturation of the business world in every niche nowadays, digital marketing helps you stand out. These strategies help your business outshine the competition by making your brand positive and accessible (by target audience).
Then who are the people who spread these Digital marketing myths?
Well probably not a hater, but someone who hasn’t had a good experience with a digital marketing agency. Maybe their brand didn’t reach the desired results, or they were charged a hefty amount without any return on it. In some cases, getting into business with the wrong marketing agency happens, which is highly detrimental to your brand’s image. Often, the reason behind unsuccessful brand-agency partnerships is unclear communication in the first step.
Digital Marketing Misconceptions that Are Nothing But Lies
The myth vs facts of digital marketing agencies is a long-running debate. Thus, it’s about time that we realize the differences between real scenarios that lead to some bad results, and pure misconceptions that put a digital marketing agency in a bad light. Here are some misconceptions about marketing agencies:
A Website is Enough for Marketing
While this was true a decade or two ago, but not now. Website is a part of a digital marketing campaign but not the entirety of it. Hence just building a website, maintaining it, and revamping it, isn’t enough for digital marketing results. This is why many brands who hire a marketing agency just for their website’s refurbishment, fail miserably to get any results. And they end up blaming the marketing agency altogether.
What is the truth?
A quality website is a part of a digital marketing campaign. And when we speak about quality, we mean a website that has all the SEO-friendly features checked. It is web-optimized, ranks high on search engines, is accessible to the target audience and provides a great user experience. The website should offer high-quality visuals, must meet the rules of core web vitals and the content should be helpful according to the intent.
Search Engine Optimization is Dead
We don’t even know who is spreading these false lies. However, because of the rise of social media marketing, many people believe that the importance of SEO isn’t the same as before. But the truth is otherwise. Without SEO, a business cannot operate no matter what platform we talk about. SEO isn’t just a practice to rank higher on SERP, but it is a discipline a website must follow to remain relevant in today’s world.
Digital Marketing is Easy
Sure, it is, but only if you are an expert at it. And that comes with years of experience working with rough and tough businesses and exploring the digital marketing world globally. Again, with the change in trends, digital marketing still poses a lot of challenges even if you are a pro at it.
Digital marketing requires lots of research, strategizing, planning, conception, execution, maintenance, remarketing and in-depth analysis. And these processes are all going at once. And for every business, a marketing agency works with, the work begins all over again. Does that sound easy to you? With digital marketing being a continuous process, marketing agencies must unite their days and nights to devise the best marketing strategies. And even when results begin to show up, the work still needs to go on because there are never enough customers. Therefore, the next time you put this argument forward when bargaining on marketing rates, be thoughtful!
Digital Marketing Only Works if you are on All Social Media Platforms
Untrue! Many B2B companies only use LinkedIn or Twitter for their digital marketing methods. They don’t rely on Instagram or Snapchat. This is because of where the target audience lies. The reason behind this myth is that the more platforms you live on, the higher exposure you get thus increasing the chances of sales. But the truth is, a widespread across multiple platforms, that too initially can damage your reputation in some ways.
Imagine not being able to keep up with the different audiences on different platforms. Your brand could see an effect on reputation on let’s say Facebook which can then go viral on other platforms too. So better be late than sorry!
Content is King
Not debunking this all-time famous marketing phrase, but content isn’t the only king when it comes to digital marketing. You could have the best content which is dense with information but still many things could go wrong. Therefore, you need an attractive design, a user-friendly layout, SEO implementation, and constant marketing.
Bigger Agencies Offer Better Marketing Results
There is nothing wrong with this belief. After all, an agency that has made a name in the marketing world, is famous for some reasons. But working with a smaller agency isn’t wrong or harmful to your brand’s image either. You just need to be careful when making the selection. Rather than deciding based on prices only, it is important to judge the agency by its portfolio.
Good marketing agencies provide case studies to give you insight into their marketing practices. They are transparent about their services and prices. They offer clear consultation before starting business with you. Also, they don’t overpromise or give any false hopes.
You Need a Marketing Team to Work with a Marketing Agency
No, and No! This myth is spread because people believe that a marketing agency might fool you if you don’t have a knowledgeable in-house marketing team. Or they might feel that marketing agencies work for big businesses only. While big businesses mean big budgets, smart marketing agencies don’t look at the budget as their main concern.
They are targeting more growth, brand awareness and a better overall brand image. What’s in it for them? A successful business on their portfolio and life-long customers. Any business can work with a marketing agency and get better results out of it. This is because marketing agencies work differently for every brand and offer personalized solutions.
Good marketing delivers fast results
While marketers are indeed magicians, they do not have a magic wand that would deliver fast results. Marketing requires patience, effort and consistency. It is a commitment rather than an action. And to be honest, marketing is just an effort to showcase your brand/service in a positive light. It cannot entirely modify the autonomy of your product to make it likeable.
The results are always unpredictable, but the thing about partnering with good agencies is, that you get complete transparency of what you are getting into.
Digital Marketing Agencies are Too Expensive
Imagine hearing after a long consultation call with a client that ‘you are too expensive’. Well, good things don’t come cheap but that isn’t the reason why digital marketing is expensive. And this digital marketing misconception is what makes people go for in-house marketing teams rather than outsourcing an agency.
An in-house marketing team is great too, but an expert team could only have so much ability to handle campaigns and cover all marketing needs. A marketing agency on the other hand is laden with experts that have worked on cross-culture, diverse global campaigns and are now seeing your business in a broader light. The high price isn’t due to nothing but the years of experience, deep marketing insights and long hours of work that guarantee great results for your brand.
All Services Cost Equal
You must have seen many marketing agencies offering digital marketing or social media management packages. These packages are designed to provide a complete set of solutions rather than purchasing each service one by one. Marketing packages are beneficial for both the brand and the agency.
The brand gets a fair price for lots of services that would have cost huge otherwise. On the other hand, the agency gets peace of mind by selling the entire package instead of a single service that couldn’t alone yield the desired results.
Many businesses argue to add or omit a service they don’t need from a package and halve the package fee. This isn’t applicable because all services don’t cost the same amount of money or effort. Therefore, it is better to get a customized package for your agency rather than fighting over a service/fee omission.
Bottom-line – We Want What’s Best for You
Getting into business with the right digital marketing agency is the only thing that can save you from the fear of these marketing myths. Hence, we recommend doing proper research and planning when partnering with any Marketing agency as a part of your business.
Companies that wish to have an online impact must hire a digital marketing agency. This specialized team of individuals do the tough work for you and provides all the essential keys needed for a business to thrive fully.
