Backlink Building: Quality vs. Quantity in SEO
One of the most notable factors that can affect your website’s search engine ranking is backlink building. You’re not supposed to just build backlinks indiscriminately as this may also affect your ranking. There is this long-standing debate among digital marketers concerning quantity versus quality backlinks in SEO.
Let’s deliberate on the importance of backlink building and explore effective link building strategies. We will ultimately address the point in question – Does quality backlinks in SEO matter more than the number of backlinks found on the web?
SEO Isn’t Just About Keyword-Stuffed Articles
Before we dissect the issue of quantity versus quality backlinks in SEO strategy, it’s necessary to understand why backlink building is important. Effective SEO isn’t just about creating articles replete with keywords.
Quality Backlinks in SEO Enhances SERPs
Search engines consider backlinks as “votes of confidence” from other websites. The more quality backlinks a website has, the more Google considers the site as a reputable source of information. Google sees websites with quality backlinks as reliable and authoritative. As a consequence, this converts to higher ranking in SERPs (search engine results pages) which leads to higher organic traffic into your website.
Link Building Strategies
Now, that we understand the importance of backlink building, we can move on to learning effective link building strategies that can improve your website’s search engine optimization practices. Some link building strategies will involve guest blogging, fixing broken backlinks, and resource link building.
Quality Backlinks in SEO by Guest Blogging
Guest blogging involves writing content for other websites within your industry without charging them fees. But in exchange, you get the right to insert a link back to your own website. This helps to establish your authority in the industry. Choose reputable websites to guest blog for to create trustworthy backlinks.
Authority from Quality Backlinks in SEO
“Authority” in the context of backlinks refers to the trustworthiness and credibility of the website providing the link. Google considers backlinks from authoritative sources as an endorsement, boosting the linked website (your site) as a reliable platform.
Broken Backlink Building
When you come across broken backlinks on reputable sites, offer to give them content to replace the broken link. This is a clever way to create quality backlinks in SEO. This strategy benefits both parties as the website owner gets his link fixed for free and you get free backlinks from a reputable site.
Resource Backlink Building
Creating quality backlinks in SEO and writing informative content serve as valuable resources for online users, some of whom are in your target market. With quality content, some websites in your industry might want to link to your site. If others in your industry find your content good enough to link to, this will also enhance your website’s authority and ranking.
Quantity Versus Quality Backlinks in SEO
Although quantity was a dominant factor in the early years of SEO, search engines have since changed their algorithms to give more importance to quality backlinks. Having a large quantity of backlinks from low-quality websites can be detrimental to your link building strategies as they may be perceived as spammy.
Balancing Act of Backlink Building
Under ideal circumstances, striking a balance between quantity and quality backlinks in SEO is the key for successful link building strategies. A handful of quality backlinks from authoritative websites is better than a lot of backlinks from low quality sites. So, try to increase the quantity of your quality backlinks from reputable websites, but never from mediocre sources.
The dispute between quantity and quality backlinks in SEO still endures. Although both aspects have their pros and cons, it is still wiser to increase the quantity of your backlinks strictly from reputable websites. If you can’t get backlinks from authoritative sites, it might be more beneficial to stick to fewer backlinks from good sources. You can also get experts to take care of backlink building.
